Art at THE FLAG
WE PROMOTE ART, CULTURE AND COMMUNICATION
Art gives a room identity. Art is communication. An appealing picture, a photography, an installation – each work has its own language that each viewer understands in his or her own way. Art and artistic creativity make an important contribution to the cultural communication of our society. For THE FLAG, art is therefore a special aspect of our houses and therefore a significant part of THE FLAGs corporate identity just as our light and colour concept. The modern, discreet ambience is enriched with works by various artists setting interesting accents.
The Berlin-based artist Friederike Tebbe runs the “studio farbarchiv” and has designed the colour concept for the houses THE FLAG Zurich, Oskar M., Campusmeile and Philosophicum. She designed THE FLAG Zurich on the fourth floor as a continuous wall painting. The artist concentrates on the interaction of colour, light and space. She adheres to strictly geometric coloured shapes that play with the viewer’s visual perspectives. In THE FLAG Oskar M. she designed the upper floors and developed her own art concept for the house. She is currently working on our latest project THE FLAG West M. in Frankfurt.
The photographer Gerrit Cramer comes from Attendorn. He is specialized in product, industrial and wedding photography. For THE FLAG Zurich and THE FLAG Munich M. he produced expressive black-and-white pictures of the construction site, which now give depth to every room. He did not miss a single detail that was worth capturing and thus enabled a strong visual memory of the construction phase. Additionally the second floor of THE FLAG Zurich is completely equipped with photographs by the artist.
Toto Zumpano was born in Argentina and lives in Marbella, Spain today. Before his career as a painter, he studied architecture and worked in Argentina as a professor of architectural history. With his art, Zumpano wants to build a bridge from his inner world to the outer world and thus create a new and more colorful world. His works can be seen on the ground floor of THE FLAG Zurich.
Tilo Kaiser, an artist born in Frankfurt in 1965 and currently living in London. He composes and collages his works in vibrant colours, following pop art, Mülheimer Freiheit, expressionism, comic drawings and graffiti. For our house THE FLAG Zurich Tilo Kaiser created new works, which are exhibited on the first and third floor. Their oval forms are particularly striking to the viewer because of their expressed joy of life. For THE FLAG Zurich Tilo Kaiser has created works that immediately catch the eye on the first and third floors.
The german artist Lutz Dransfeld was born in Siegen. Lutz Dransfeld already exhibited his first works during his architectural studies. After graduating, he took part in various architectural competitions with a focus on theatre and exhibition construction. Since 1995 he lives in Berlin, where he founded the “Atelierkunstraum“. The pictorial surfaces covered by diverse, often geometric color fields create a in front and behind through overlapping, thus suggesting a certain spatiality. The viewer’s gaze is thus directed in particular to the spaces in between, which are often interspersed with thin, fragile lines, thus creating compositional connections. The artist thus stages an interesting play between two-dimensionality and spatial impression. The works of Lutz Dransfeld can be seen in THE FLAG Zurich as well as in THE FLAG Attendorn.
Beginning with the houses in Frankfurt, THE FLAG included in its art concept a collaboration with Kunsthaus KAT18 in Cologne. This idea is now being continued in our houses in Munich. The Kunsthaus KAT18 in Cologne is an art space with studios, a project room and a gallery with coffee bar. The Kunsthaus KAT18 aims at supporting the artistic and cultural process in order to improve the living conditions of all artists. THE FLAG supports this idea and shows their wonderful work of art that maybe in a humorous, serious, profound and aesthetic way. THE FLAG aims at making a contribution to the existing social barriers and simultaneously enrich the stay of our guests.