FAQ THE FLAG

THE FLAG is a family-owned company that develops and operates modern living concepts for different stages of life. Our offerings are designed for seniors, students, young professionals, business travelers, and individuals who value wellbeing and longevity. We create living environments that combine comfort, service, and a genuine sense of home.

THE FLAG is represented in several locations across Germany, Switzerland, Spain, and the United States. Each property serves a defined target group and follows a consistent quality standard. A full overview of all locations can be found here.

THE FLAG is guided by clear quality and service standards. Our goal is to develop sustainable real estate and create living solutions that offer comfort, safety, and long-term value.

We follow an integrated approach: THE FLAG develops, operates, and manages all properties in-house. This ensures consistent quality in construction, operations, and long-term site development.

THE FLAG is a family-owned German company and belongs to the Muhr family. The THE FLAG Holding GmbH is headquartered in Attendorn, Germany.
The management board consists of:

1. Dr. Eike Julia Muhr
2. Dr. Rudolf Muhr
3. Sabine Muhr

THE FLAG follows a clear long-term vision: With our 2030 strategy “Growing together: MORE US. MORE YOU. MORE HOME.” we are shaping the future development of THE FLAG. We aim to grow as a company, develop more locations, and welcome more guests. At the same time, we strive to enhance our content offering, improve our processes, and strengthen collaboration across all areas

THE FLAG offers three living concepts tailored to different needs:

• Senior Living – Service living for seniors with support and assistance
• Serviced Apartments – Fully furnished apartments for short- and long-term stays (including business stays)
• Student Living – Modern living units for students and young professionals

All concepts are aligned with the specific requirements of their target groups.

THE FLAG stands for high-quality architecture, contemporary interiors, barrier‑reduced design, and a well-thought-out service concept. Sustainable construction, durable materials, and an environment that encourages community and independence are among our core values.

Our Code of Conduct defines binding standards for responsible and legally compliant behavior toward employees, guests, partners, and external stakeholders.

Our imprint, privacy policy, and all other legal documents comply with current legal requirements and are updated regularly. Data protection is a central part of our responsible business practices.

Our projects are based on energy-efficient building technology, resource-saving materials, and long-term usage concepts. More information can be found in our ESG report.

Art is an essential part of our identity. Curated artworks in our properties create inspiring spaces, foster cultural diversity, and enhance the unique atmosphere of each location. Read more here!

Yes. Our social media channels offer insights into new projects, openings, events, and everyday life across our properties.

• Instagram: _the_flag
• LinkedIn: THE FLAG

Yes. Interested individuals can subscribe to various newsletters via our website to receive regular updates on projects, developments, and events. Subscribe here!

You can reach us via the central contact form on our website or through the contact details provided in the imprint. All inquiries are forwarded to the responsible departments.

For press and partnership inquiries, our Corporate Communications and Development/Marketing team is available at:
marketing@the-flag.de.

For additional press work, our communications partner is also available:
Wilde & Partner Communications GmbH
Mayko Cyprich | Lisa Forderer
the-flag@wilde.de
+49 (0) 89 17 91 90 – 595

Further contact information can be found on our website under “Contact”.

Current information is available on our corporate website, the press section, as well as on LinkedIn and Instagram.
You may also subscribe to our general newsletter to receive updates directly via email.

Yes. THE FLAG continuously acquires land and properties that meet our criteria. Together with the experts of the MEREA Group, we review offers quickly, discreetly, and professionally. Read more here!