Fabiana Nyffeler brings extensive experience in the service sector and is well-connected in Lugano and throughout Ticino.
Lugano/Attendorn, 24 March 2025 – Since February this year, Fabiana Nyffeler has been the Director of THE FLAG Lugano, the new exclusive residential concept for Best Agers in Ticino. THE FLAG Lugano offers not only stylish senior living in the premium sector, but also a comprehensive wellbeing concept focused on Longevity – that is, lasting health and quality of life. The first phase of the building will open in early April 2025, with the second phase following in summer 2025. With the Lugano location, the THE FLAG Group now operates its second property in Switzerland. In 2013, THE FLAG Zurich was opened as a hotel for business and city travellers.
Fabiana Nyffeler brings extensive experience in the service sector and is well-networked in Lugano and throughout Ticino. Her deep regional roots and strong understanding of high-quality service make her the ideal person to lead the new property. Born in the Valais, she moved to Ticino at the age of 21 – a region she has since called home. With over two decades of experience in management, particularly in the insurance industry and in running medical practices, she brings organisational talent, empathy, and a keen sense of people to her role.
"We are very pleased to have gained Fabiana Nyffeler, a dedicated and visionary personality, for THE FLAG Lugano. Her keen sense of high-quality service and her strong regional ties will significantly contribute to the success of establishing our concept for exclusive and independent living in later years," says Dr Eike Muhr, Managing Director of the THE FLAG Group.
Fabiana Nyffeler is looking forward to her new role with great enthusiasm: "THE FLAG Lugano is a unique oasis for Best Agers and offers, with its wellbeing concept, a lifestyle that combines comfort, service, and an inspiring environment. I look forward to creating a home with my team, where our guests feel completely comfortable and well cared for."
THE FLAG Lugano offers both furnished and unfurnished apartments and presents an innovative living concept that combines the highest level of comfort with a clear vision for a fulfilling and independent life in later years. Additionally, the property places great emphasis on health and wellbeing, offering innovative Longevity programmes designed to enhance both physical and mental wellbeing. With a holistic approach, the offerings contribute to supporting a health-conscious lifestyle and preserving vitality and quality of life in the long term.
Press photo
Fabiana Nyffeler
About THE FLAG Group
THE FLAG Group is an innovative family-owned real estate company focused on high-quality residential and hospitality concepts in Europe and North America. With a portfolio of currently 25 properties in Germany, Spain, Switzerland, and the USA, and nearly 3,000 high-quality apartments, THE FLAG develops, manages, and operates specialised housing solutions for different life stages: from apartments for young professionals and students to stylish hotel and apartment solutions for both short- and long-term stays for business travellers, as well as innovative senior living – individual service-oriented housing for seniors.
Characterised by a high standard of design, sustainable construction methods, and a strong service-oriented mindset, THE FLAG creates spaces that combine comfort, flexibility, and community.
In addition, THE FLAG addresses the growing demand for wellbeing and health-conscious living by offering innovative wellbeing and longevity programmes, which were first introduced at the Spanish location in Estepona near Marbella. The company’s own HOTEL & STAY WELL concept combines the latest insights from the fields of health, regeneration, and prevention with tailor-made offerings designed to help guests maintain their physical and mental vitality. Whether through special nutrition plans, fitness sessions, or regenerative treatments, THE FLAG relies on a holistic approach that places individual needs at the forefront.
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Sarah Mikoleizik
Wilde & Partner Communications GmbH
Senior Consultant
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