THE FLAG ZURICH
receives third star
from HotellerieSuisse

Attendorn/Zurich, 16 February 2026 – THE FLAG Zurich has been classified with three stars by HotellerieSuisse as of 22 January 2026. This further strengthens the property’s positioning as a modern business and city hotel in Zurich-Altstetten. The Swiss hotel classification by HotellerieSuisse represents transparent, comparable quality standards. Three-star hotels offer a balanced level of services with reliable comfort and service – a standard that THE FLAG Zurich has deliberately expanded in recent years.

THE FLAG Zurich, a property held and operated by the German corporate group THE FLAG within its “Hotels” business segment, combines an urban location with high everyday convenience for both business and leisure travellers. Among its key strengths are its location in Altstetten, its focus on comfortable rooms as a retreat after a demanding day, as well as services that matter in a business context: stable connectivity, efficient check-in processes and a service philosophy geared towards reliability and speed. At the same time, city travellers benefit from close proximity to shopping, gastronomy, and cultural attractions in the Zurich-West district. The hotel also offers a quiet base away from the hustle and bustle of the old town. Its proximity to the Letzigrund Stadium additionally makes the property attractive to event guests who appreciate short distances and hassle-free procedures.

“The third star is both recognition and motivation for us,” says Felix Bauch, General Manager of THE FLAG Zurich since January 2026. He has been associated with the property since January 2020 and has significantly shaped its operational development in various positions: from Front Office Manager to Resident Manager and now in his current role. The hotel opened in July 2013 and was previously classified with two stars. “In recent years we have focused particularly on the details that noticeably enhance the guest experience: streamlined, partially digitalised processes, a reliable service philosophy and a team that truly embodies hospitality.” With its third star, THE FLAG Zurich underscores its ambition to be a dependable address for guests seeking tranquillity, comfort and personal service quality in Zurich.

About THE FLAG Group

The FLAG Group is an innovative, family‑run real estate company focused on high‑quality residential and hospitality concepts across Europe and North America. With a current portfolio of 26 properties in Germany, Spain, Switzerland and the United States, and more than 3,000 high‑quality apartments, THE FLAG develops, manages and operates specialized living solutions for different stages of life: from student and young‑professional apartments to stylish hotel and apartment options for short‑ and long‑term stays for business travelers, all the way to innovative senior living – an individualized serviced‑living concept for older adults. Shaped by a strong design ethos, sustainable construction practices and a service‑driven mindset, THE FLAG creates spaces that combine comfort, flexibility and community. In addition, THE FLAG is responding to the increasing demand for wellbeing and health‑conscious lifestyles with innovative wellbeing and longevity programs, first introduced at the Spanish location in Estepona near Marbella. The proprietary HOTEL & STAY WELL concept integrates the latest findings in health, regeneration and preventive care with tailored offerings designed to help guests maintain their physical and mental vitality. Whether through specialized nutritional concepts, movement programs or regenerative treatments – THE FLAG focuses on a holistic approach that puts individual needs at the center.