THE FLAG
appoints an Executive Director of Hospitality for the first time with Marcus Löwe

Attendorn, April 21, 2026 (w&p) – THE FLAG gains a proven hospitality expert in Marcus Löwe for the newly created role of Executive Director of Hospitality. Effective May 1, 2026, he will be responsible for Hospitality at group level and will report directly to Dr. Eike Muhr, Managing Director of THE FLAG.

The position is a key component of THE FLAG's long‑term Strategy 2030, launched under the slogan „Growing together: MORE US. MORE YOU. MORE HOME.“ The objective is to leverage economies of scale more effectively across the group, bundle cross‑functional topics, and further develop hospitality expertise both strategically and operationally across all locations.

Marcus Löwe brings many years of experience in leading and developing hospitality‑related business models. A qualified hotel management professional and real estate economist (IREBS), he most recently served as COO and Authorized Signatory at ipartment GmbH in Cologne. Since November 2019, he was responsible for the strategic direction and operational management of a portfolio of 17 properties with 1,280 serviced apartments. In addition, he led numerous department heads and established clear leadership structures within the company. Prior to this, he held other senior roles, including Head of Sales at ipartment.

“By appointing Marcus Löwe, we are gaining an experienced leader who combines operational excellence, strategic thinking, and a deep understanding of modern hotel and gastronomy concepts. With his expertise, he will make a decisive contribution to further bundling our hospitality activities, unlocking synergies, and consistently advancing our Strategy 2030,” says Dr. Eike Muhr.

Marcus Löwe looks forward to his new role with great enthusiasm: “What particularly attracts me to THE FLAG is the opportunity to further develop the hospitality business across locations together with the teams and to strategically align it with a clear focus. My priority is to create clear structures and deliberately leverage existing potential in order to continuously enhance the guest experience while enabling the organization to grow sustainably and effectively.”

About THE FLAG Group

The FLAG Group is an innovative, family‑run real estate company focused on high‑quality residential and hospitality concepts across Europe and North America. With a current portfolio of 26 properties in Germany, Spain, Switzerland and the United States, and more than 3,000 high‑quality apartments, THE FLAG develops, manages and operates specialized living solutions for different stages of life: from student and young‑professional apartments to stylish hotel and apartment options for short‑ and long‑term stays for business travelers, all the way to innovative senior living – an individualized serviced‑living concept for older adults. Shaped by a strong design ethos, sustainable construction practices and a service‑driven mindset, THE FLAG creates spaces that combine comfort, flexibility and community. In addition, THE FLAG is responding to the increasing demand for wellbeing and health‑conscious lifestyles with innovative wellbeing and longevity programs, first introduced at the Spanish location in Estepona near Marbella. The proprietary HOTEL & STAY WELL concept integrates the latest findings in health, regeneration and preventive care with tailored offerings designed to help guests maintain their physical and mental vitality. Whether through specialized nutritional concepts, movement programs or regenerative treatments – THE FLAG focuses on a holistic approach that puts individual needs at the center.