A Home Away from Home, Deeply Rooted in Bavaria’s Capital:
Ten Years of THE FLAG München M. & Five Years of THE FLAG Meiller Gärten

Munich, June 23, 2026 (w&p) – Anyone looking for accommodation in Munich often needs more than a classic hotel room. Today, the city is one of Germany’s most important economic hubs, a center for projects and trade fairs, a place to study, a sought-after destination—and a temporary home all at once.

This is precisely where the family-owned real estate company THE FLAG positioned itself several years ago with its two Munich properties: THE FLAG München M. and THE FLAG Meiller Gärten are celebrating their tenth and fifth anniversaries this year within the “Hotel & Serviced Apartments” segment. Together, both locations stand for a living concept that is especially in demand in Munich: flexible, high-quality, service-oriented, and designed to make guests truly feel at home, even during a temporary stay.

With THE FLAG München M., located near the Olympic Park, the group established a property ten years ago aimed at business travelers, long-stay guests, and visitors to Munich who seek to combine independence with comfort. Fully equipped apartments, kitchenettes, workspaces, a fitness area, garden, terrace, and rooftop terrace offer a blend of hotel services and private retreat. Whether staying in the city for work over an extended period, looking for interim accommodation, or visiting for a long weekend, guests will find a convenient home away from home—with excellent transport connections, short distances, and green spaces nearby. A particular highlight is the spacious rooftop terrace: on clear days, the view extends all the way to the Alps, offering an exceptional perspective over Munich’s rooftops.

Five years of THE FLAG Meiller Gärten tell a second Munich success story. Located in a newly developed district near Moosach station, the property combines modern serviced apartments with an urban neighborhood, excellent mobility, and a high quality of stay. Its proximity to underground and suburban train lines makes it especially convenient for business travelers, project teams, and guests who want to experience Munich flexibly—without the bustle of the city center. A co-working space, meeting rooms, fitness area, rooftop terrace, underground parking, EV charging stations, and apartments of various sizes make the location attractive for longer stays—from business apartments to larger options suitable for families who need more space.

“Our Munich properties perfectly reflect what THE FLAG stands for: we create places that go beyond accommodation. They are designed to give people in different life situations a sense of home—no matter how long they stay. Some guests stay only a few days, others for weeks or months. With our concept of serviced apartments and flexible service offerings, we can meet all these diverse needs across the short-, mid-, and long-stay segments,” says Dr. Eike Muhr, Managing Director of THE FLAG. “As a family business, we develop, build, and operate our properties ourselves. This allows us to think long term, stay close to our guests’ needs, and always see our locations as part of the surrounding neighborhood. For us, these anniversaries in Munich are therefore not only a proud look back, but also an optimistic signal for the future.”

“Our THE FLAG model is highly relevant, especially in Munich,” adds Markus Berger, Cluster General Manager for THE FLAG in Munich. “The city attracts international companies, skilled professionals, creatives, project teams, trade fair visitors, and leisure travelers alike. At the same time, travel and living needs are evolving: guests are looking for flexibility, more space, digital processes, services on demand, and places that do not feel anonymous. Hotels with serviced apartments close precisely this gap between accommodation, temporary living, and an independent everyday life. Moreover, guest stay durations are becoming increasingly individual. This adaptability is a key reason why serviced apartments are gaining importance in a dynamic city like Munich.”

STRATEGY 2030: GROWING TOGETHER

THE FLAG brings this forward-looking approach together in its Strategy 2030 under the guiding principle “Growing together: MORE US. MORE YOU. MORE HOME.” The goal is to grow together—as a company, with its teams, across locations, and with the people who live, work, or stay in its properties.

In Munich, this approach is particularly tangible: the two properties combine hospitality, temporary living, and local integration. They also demonstrate how modern apartment and hotel concepts can effectively respond to the needs of a dynamic city and its diverse target groups.

About THE FLAG Group

The FLAG Group is an innovative, family‑run real estate company focused on high‑quality residential and hospitality concepts across Europe and North America. With a current portfolio of 26 properties in Germany, Spain, Switzerland and the United States, and more than 3,000 high‑quality apartments, THE FLAG develops, manages and operates specialized living solutions for different stages of life: from student and young‑professional apartments to stylish hotel and apartment options for short‑ and long‑term stays for business travelers, all the way to innovative senior living – an individualized serviced‑living concept for older adults. Shaped by a strong design ethos, sustainable construction practices and a service‑driven mindset, THE FLAG creates spaces that combine comfort, flexibility and community. In addition, THE FLAG is responding to the increasing demand for wellbeing and health‑conscious lifestyles with innovative wellbeing and longevity programs, first introduced at the Spanish location in Estepona near Marbella. The proprietary HOTEL & STAY WELL concept integrates the latest findings in health, regeneration and preventive care with tailored offerings designed to help guests maintain their physical and mental vitality. Whether through specialized nutritional concepts, movement programs or regenerative treatments – THE FLAG focuses on a holistic approach that puts individual needs at the center.