THE FLAG
Opens Second
Building Section “Dunant”

Lugano, June 16, 2026 – THE FLAG Lugano reaches its next milestone: with the opening of the second building section, “Dunant,” the company continues to consistently develop its exclusive senior living concept in Switzerland. At the same time, the in-house restaurant has been opened to the public. The further development of the location is complemented by new spa areas, which strengthen THE FLAG Lugano’s holistic wellbeing concept.

With the second building section, THE FLAG Lugano continues to grow as a place for stylish, independent living in the premium segment. The two buildings, “Morena” and “Dunant,” now comprise a total of 70 exclusive apartments in a quiet location, available both furnished and unfurnished. The senior living concept combines high-quality apartments with personal services, community offerings, and a clear focus on quality of life, health, and everyday comfort. In doing so, THE FLAG underlines its ambition to create an environment in Lugano that brings together hospitality, design, and wellbeing.

The positive reception of the concept is also reflected in the voices of the residents:

“I feel so comfortable and safe here. The other residents are also helpful and support me,” says resident Giulia.

“I no longer feel alone here – it’s a place where you are seen,” says Mary.

“I have made new acquaintances here and even found a real friend to spend every evening with,” adds resident Marco.

In addition to long-term rentals, THE FLAG Lugano also offers the option to book apartments as short stays for individual nights. This is particularly attractive for guests who wish to spend the summer months close to the lake.

A REFINED, DOWN-TO-EARTH CULINARY EXPERIENCE AT THE FLAG RESTAURANT

A visible sign of this development is the opening of THE FLAG restaurant to external guests. From now on, not only residents but also visitors from Lugano and the surrounding area are invited to experience the house’s culinary offering. The restaurant stands for a natural, quality-driven approach. Under the guiding principle “From Nature to Plate,” the team works with fresh, seasonal, and regional ingredients, focusing on cuisine that combines vitality, variety, and mindful enjoyment. The offering includes breakfast, business lunch, and various evening events. Alongside Mediterranean-inspired dishes, vegetarian options and individual dietary needs also play an important role. The restaurant is shaped by the culinary signature of head chef Simone Riberi, who originates from Ticino and combines regional products with creative, contemporary cuisine. In terms of design, the restaurant is also a central part of the overall THE FLAG Lugano experience: natural materials, a calm and elegant interior, and a spacious terrace create a place that brings together enjoyment, social interaction, and a high quality of stay.

AN EXCLUSIVE OASIS FOR BEST AGERS, SET IN THE ENCHANTING SCENERY OF LUGANO

THE FLAG Lugano is also further expanding its wellbeing offering. The new spa areas (including an ice shower, red light therapy, steam bath, and physiotherapy area) create additional opportunities for relaxation, regeneration, and health-focused treatments. Together with the existing fitness and wellness facilities, this results in an even more comprehensive concept that reinforces the property’s focus on longevity in everyday life.

“With the opening of the second building section, we are consistently developing THE FLAG Lugano further. At the same time, opening our restaurant to external guests strengthens the location’s connection to Lugano and the region,” says Dr. Eike Muhr, Managing Director of THE FLAG.

“With the new spa areas, we are meaningfully enhancing our offering. They create additional space for regeneration and wellbeing and make our holistic concept even more tangible for residents,” says Fabiana Nyffeler, Head of THE FLAG Lugano.

THE FLAG Lugano combines exclusive living with gastronomy, wellbeing, and community under one roof. The location in Lugano represents a modern senior living concept that brings together comfort, independence, and health-oriented services in a high-quality environment. In addition to THE FLAG Lugano, THE FLAG currently operates three other senior living properties in Attendorn, Dülmen, and Linz am Rhein. Another property in Wiesbaden is planned to follow.

About THE FLAG Group

The FLAG Group is an innovative, family‑run real estate company focused on high‑quality residential and hospitality concepts across Europe and North America. With a current portfolio of 26 properties in Germany, Spain, Switzerland and the United States, and more than 3,000 high‑quality apartments, THE FLAG develops, manages and operates specialized living solutions for different stages of life: from student and young‑professional apartments to stylish hotel and apartment options for short‑ and long‑term stays for business travelers, all the way to innovative senior living – an individualized serviced‑living concept for older adults. Shaped by a strong design ethos, sustainable construction practices and a service‑driven mindset, THE FLAG creates spaces that combine comfort, flexibility and community. In addition, THE FLAG is responding to the increasing demand for wellbeing and health‑conscious lifestyles with innovative wellbeing and longevity programs, first introduced at the Spanish location in Estepona near Marbella. The proprietary HOTEL & STAY WELL concept integrates the latest findings in health, regeneration and preventive care with tailored offerings designed to help guests maintain their physical and mental vitality. Whether through specialized nutritional concepts, movement programs or regenerative treatments – THE FLAG focuses on a holistic approach that puts individual needs at the center.