THE
FLAG

THE FLAG

As a family business, THE FLAG sees itself as a host. Ultimately, we offer people a home that is designed according to their specific needs. And we want our guests to feel comfortable also during longer stays. In our portfolio we focus on the segments Senior Living, Student & Young Professional Apartments and Business Living and more recently, on Wellbeing & Longevity.

Family business
THE FLAG

f.l.t.r : Sabine Muhr, Dr. Rudolf Muhr and Dr. Eike Muhr

To ensure that the wishes and ideas of our future guests can be realised in the best possible way, we plan and build the houses ourselves. After all, our apartments are always tailored to the specific living situations.

From the very first planning stage, we see ourselves as part of the local community. By doing so, we underline the long-term perspective of our commitment right from the start. In addition thereby we lay the foundation for the practical and realistic future of our houses early on.

The hospitality concept guides us in our current operations. We enable young people - often with an international background - to experience inner-city life in vibrant cities during their studies. For business travellers, we offer tailor-made concepts, even for longer stays. And we help the elderly people to live in their own home for as long as possible.

To lay the groundwork for a healthier and longer life, we offer three programs in Spain as part of our Wellbeing Concept:
Stay Pure
(Detox), Stay Balanced (Weight Management), and Stay Strong (Personal Fitness). This allows our guests to experience a holistic and sustainable approach to well-being.


THE FLAG in numbers
3
Business Units
4
Countries
170
Employees
13
Locations
25
Houses
2993
Apartments

Press
at THE FLAG

18. December 2024
THE FLAG Frankfurt with a new leadership structure: Marco Tauscher takes over the position of Cluster General Manager.
Marco Tauscher, a trained hotel specialist and certified hotelier, brings extensive experience in the hospitality industry. Read more
22. September 2024
Mónica Gimeno Appointed New General Manager of THE FLAG Costa del Sol
With over 20 years of experience in the hospitality industry, she assumes leadership of the hotel located near Marbella, effective immediately. Read more
24. July 2024
Insolvency Administrator Sells Part of the Southern Building Plot of Laurenz Carré in Cologne to a Company of THE FLAG Group
Read more
02. April 2024
THE FLAG Hotel & Stay Well
German hotel group THE FLAG launches new wellbeing concept on the Costa del Sol Read more
30. January 2024
Topping-out ceremony for new senior flats in Wiesbaden
Read more
09. January 2024
The first resident moves into THE FLAG Senior Living in Linz
The new residential offering for independent seniors Read more
13. December 2023
Michele Bellino appointed as the new General Manager of Frankfurt's THE FLAG West M. hotel
Michele Bellino has over ten years of experience as a hotel manager Read more
04. December 2023
Foundation stone laying for THE FLAG Lugano
Foundation stone laid for new home for active senior citizens in Ticino Read more
20. November 2023
THE FLAG: ESG and growth are not contradictory
"That's where our long-term perspective as a family business pays off." Read more

THE FLAG Careers

Hotel Jobs,
Career, and
more at

THE FLAG

Art and
THE FLAG

THE FLAG Acquisition Profile

Acquisition profile

THE FLAG has been involved in developing and managing residential offerings for students, young professionals, business individuals, and seniors for over 10 years.

This family-owned business offers these specialized living formats in Germany, Switzerland, Spain, and the USA.
The company's portfolio now comprises 19 houses with over 2,500 centrally located apartments.

THE FLAG Code of Conduct 

Code of Conduct

Each of us contributes to THE FLAG's success. 
As a team, we strive to collectively achieve our goals within and for the company. THE FLAG is a trusted partner for its customers, business associates, the public, and society.

We are a reliable employer for our employees. Mutual trust forms the basis of our interactions, ultimately underpinning the economic success of THE FLAG.

THE FLAG Sustainability

Sustainability at
THE FLAG

THE FLAG is a family-owned business.

For many years, we have been creating residential offerings for people in various life situations. Out of responsibility towards our environment, society, and future generations, we conduct our business activities sustainably.

Get to know our
THE FLAG Team

Contact THE FLAG

THE FLAG Holding GmbH
Listertalstraße 73
57439 Attendorn

Telephone: +49 69 943 409 942
Email: f.home@the-flag.de

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